News Siddharth Malhotra is the first actor to endorse female cosmetic brand
MUMBAI: Actor Sidharth Malhotra stars in the MyGlamm’s unique and path-breaking marketing campaign strategy, where a male celebrity is the face of a makeup campaign for the first time ever. Drawing attention to the cruelty-free philosophy of MyGlamm, Siddharth, being the sport that he is, said he liked the tongue-in-cheek approach of the #TestedOnSid campaign, which highlights the guilt-free glamour aspect of the brand.Talking about the same, Sidharth says, ‘I first thought I had heard wrong when a makeup brand wanted to feature me in their
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