News People want film experience to transcend beyond theatres: Rana Daggubati
MUMBAI : Actor Rana Daggubati, whose “Baahubali” redefined Indian cinema in many ways, says there is value in building a franchise out of a movie nowadays.
The “Baahubali” universe has been expanded with comics and video games.
At IndiaJoy, an ongoing media and entertainment expo here on Wednesday, Rana said: “Today’s value is in the franchise. Not just in the film called ‘Baahubali’ called but the entire idea of the world of Mahishmati.
“People live these characters in their minds, and want their experiences to transcend beyond
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